Branding and ID for new TV channel

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Branding and ID for new TV channel

Southern Cross Austereo launched a shopping channel called Aspire TV and Splash Agency was asked to create a new logo and brand identity.

We commenced with a strategic approach, analysing the target audience, which is predominantly females, 25 – 54. We decided that we needed a solution that was simple yet stylish. With an elegant, clean font the final logo was designed to work across multiple formats including TV, digital and print, and be animated as part of the TV graphics package.

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