Peter Doyle Brand

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Peter Doyle Brand

Splash faced the design challenge of launching the Peter Doyle Experience as an eminent “master brand”, leveraging what is undoubtedly Australia’s biggest name in premium seafood. The Peter Doyle master brand encompasses a premium range of sub brands including fresh seafood, restaurants, a supper club, a luxury hotel, a bottle shop and a range of wine. We launched the brand with an iconic master logo that was adapted into sub-brand logos providing a consistent thread through the entire Peter Doyle family of products.

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